Dr. Edward Straub

You’re probably aware of the research extolling the importance of a coherent, shared vision on your business (see a special issue of Frontiers dedicated to the topic here).  To have a shared vision among your people means having a common desired future state.  The challenge in creating this is in aligning the individual values and visions that all of these individuals – including you – hold dear.

How do you do this?  One way is to only hire or work with people who think the same way you do.  There is great risk in this because groupthink can lead to bad decisions, limit innovation, and make your business vulnerable to changing market conditions.  A different approach is to emphasize flexibility in your relationships and employees.  Individual flexibility is a dominant factor in a person’s capacity to join in a shared vision.  It is less about a fixed future state (ideology) and more about creating a team with the capacity to reconcile discrepancies between individual aspirations, the ideal future states of others, and the facts they see every day.


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